We have put our 10 acre property in the Byron Bay hinterland up for sale. As a result we are getting some new insights into the challenges and of course opportunities in marketing real estate. The internet has truly changed how Real Estate agents and property owners sell their homes, buildings and acreage. In the past when you wanted to sell it was pretty much all about picking the right real estate agent, or agents, and shell out lots of money for a promotional campaign–mostly in expensive print mediums. It was the only practical way to get awareness–other then the sign on your lawn.

The internet has changed all this. As it seems to do quite often. Let me put this question to you–if you are interested in buying or renting a home how would you find one? It’s not a long shot to predict that at some point in time you will be on the internet looking at real estate sites or real estate agent sites to check out prices, pictures and features of prospective dream homes.

When we first put our property on the market our agent let us know that there are 3 p’s to successfully selling property: price, promotion and presentation. Last week we took care of price with an extreme reduction and presentation (sadly we had to give our tenants notice so we could present the property vacant). This week we are doing our part with promotion.

Promotion online really comes down to pictures. Plenty of pictures to capture the key selling features of your property. Another P-get a professional photographer if you really want to let your home and land shine. We have had some professional shots done but we also wanted to show people how much hard work (and hard cash) we have spent to get our 10 acres that were formally camphor and noxious weed infested to the pretty paddocks they are now. An hour of reviewing 1000’s of pictures and I selected about 100 and have uploaded them to flickr. Living by the less is more motto Alison is helping me cull them down to a dozen of the best shots for our agent to review and use. Being impetuous I can’t wait for the selects and want to share all of my picks using flickr slideshow. Here we go. If you have sometime help us out and comment on the pictures that stand out to you.

This entry was posted on Tuesday, January 19th, 2010 at 5:31 pm and is filed under Bush News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.