Author Archive

Rugby North: A history of Far North Coast Rugby Union

Thursday, February 2nd, 2012

Rugby North-A great read

Gosh it’s fun getting to tackle new projects.

I am sitting at our kitchen table with John Drysdale looking at the great book he has just written and published. There are only limited copies and he is keen to get them in the hands of local rugby enthusiasts.

Have a look at the facebook page for the book.

http://www.facebook.com/pages/Rugby-North-A-History-of-Far-North-Coast-Rugby-Union/174855442616302

Watch this space for information on how to buy his book online–once we figure out the best way to do this.

Choose your partners wisely

Sunday, January 22nd, 2012

It was great to be back in Toronto, even if it was only for a couple of days. During my visit I got to stop by Steam Whistle to have another go at bringing some Steam Down Under to Australia. While I was at the brewery Greg Taylor and some of the Steam team were very excited to show me this video that was made as a surprise at last year’s Christmas party. Not being shy I have to say it’s quite funny and well done.

Google+ again

Monday, December 19th, 2011

In a recent post, which might get an a+ for its cryptic Cromwell nature I put forward that if you have a business you should get yourself a google+ page. Not to be a pushy bushy but here is a video clip worth watching on that subject with SEO as the focus.

Branding And How It Works In The Social Media Age

Friday, December 16th, 2011

I am becoming quite fond of infographics. Here is one that sheds some light on social media as a branding tool.

Branding and Social Media Statistics – How People Are Interacting With Brands Online
Source: AYTM Market Research

Google+ Page

Sunday, December 11th, 2011

Bush Branding & Marketing now has a google+ page.

So now the big question in the Bush is now what? When we start to get some answers we will be sure to share; however, I think it’s safe to say that getting your brand and business a page on google plus is a good bet for the future.

Jon Sturge King of his domain

Sunday, November 20th, 2011

jonsturge.ca is live–now let’s kill his .com

It sure came in handy having some rough and ready web wrangling skills to help out my friend and associate Jon Sturge. Jon who hails originally from Newfoundland (as East you can go in Canada) has been part of the Bush Marketing team for a few years now. Jon did close to a year stint with us in Australia when he came over with my daughter Kaleigh.

During their residence with us we got so much done and had quite a bit of fun in the process. Jon did plenty of photography work for some of our best Bush clients including Rockpool, Green Cauldron and of course Cromwell Farms. During his stay we made a few attempts at making Jon a website of his own. Sadly we did not get this job across the line and a very sad and frustrating story followed. Jon’s orginal .com domain name was registered and then somehow it lapsed and was snatched up. Despite much effort we have not been able to retrieve it; however, where there is a will there is a way. We are proud to say that we secured JonSturge.ca and now there is a portfolio website preserving his good name and domain.

A word of caution to folks out their with domain names. Be sure you are the registrar. Don’t let someone who you don’t know well and trust register a domain for you. If you lose your domain name the amount of pain in getting it back will be far more then emptying your wallet. Read a bit about the experience Jon had on the Jon Sturge blog and if you need a hand wrangling your website back from evil forces give us a call.

A beer for whoever thought this up

Saturday, November 19th, 2011

My mate Dan Swan just sent me a link to one of the cleverest bits of communication I have seen in a long time. It’s nice to see that the art of a big idea is not dead. Too often brands go about marketing themselves in safe, predictable and bloody boring ways. Marketing managers and their minions are not up for taking risks or thinking outside the box. So here’s to whoever was behind this ad. I may just track them down and send them a case of Steam Whistle.

The Cloud visualised

Monday, October 24th, 2011

Love the cloud paradigm and this great visual really helps explain where things are going. There are lots of branding and marketing implications with the cloud. Would love to sit down and have a chat about it.

TED: Ads worth spreading

Monday, October 3rd, 2011

I love Ted. Thanks for being.

This is a competition that makes me feel better about the word advertising. Still happy to not be an advertising agency or ad guy anymore. Ok so I do miss it just a little bit.

We are not an advertising agency

Wednesday, August 24th, 2011

Q. So what is it that you do?
A. Branding & Marketing.

Q. Oh so you are like an advertising agency.
A. No we are not anything like an advertising agency.

Watch this.