Somethings in life are easier to do looking in the mirror, like having a shave or brushing your teeth. Writing about yourself is not one of them. Mirror or not, if any of you have been given the task to write about yourself, your business or product you will know what I mean.

One of the first things you do in the digital world is to do an internet search for people, businesses, services or whatever you need to write about. Then you can madly copy and paste them onto a document and before you  know it you have page after page of bla after bla and then you start to edit it to suit your needs. After working up a sweat you find yourself with a couple hundred plagarised words that at first read make you feel like the deed is done but when you read them again they sound like the worst re-run ever. Believe me I have done this so many times and have the gigs on my hard drive to prove it.

Today I tried something different when Andrew Bleakley reminded me that I was responsible for writing an About us, about us for our new website and other social media related activities. After cutting and pasting the best words from the best advertising and digital design sites I could find, not to mention cursing flash sites that you can’t cut and paste from it came to me. Ironically it came to me when I was writing down, yes writing and I was even using a fountain pen. These need to be my words: Fresh from my cranium and unique to our team and what we do. So without further a do, here is what I have come up with about us.

ABOUT US

Bush Branding & Marketing is an independent, full service, digital creative agency. Our team members were birthed in the 60s, 70s and 80’s so we know our ways around the traditional and digital world. We offer you our international experience in design, development and promotion. What sets us apart is our entrepreneurial spirit and work ethic. Our founder has started up and continues to manage a handful of businesses that keeps our team busy and on our toes when it comes to delivering measurable results. We are really good at coming up with ideas that will take flight like a feather. On the other hand we know how to push the back end of an elephant up a steep hill if that’s what it takes to get the job done.

Bush Marketing has not won any awards and it never will. We applaud agencies that have the time and money to enter the never ending list of award shows; however, when our days and nights are done we can think of much better ways to have fun like thinking of new ways to grow the brands in our care (especially our own).

We have put our 10 acre property in the Byron Bay hinterland up for sale. As a result we are getting some new insights into the challenges and of course opportunities in marketing real estate. The internet has truly changed how Real Estate agents and property owners sell their homes, buildings and acreage. In the past when you wanted to sell it was pretty much all about picking the right real estate agent, or agents, and shell out lots of money for a promotional campaign–mostly in expensive print mediums. It was the only practical way to get awareness–other then the sign on your lawn.

The internet has changed all this. As it seems to do quite often. Let me put this question to you–if you are interested in buying or renting a home how would you find one? It’s not a long shot to predict that at some point in time you will be on the internet looking at real estate sites or real estate agent sites to check out prices, pictures and features of prospective dream homes.

When we first put our property on the market our agent let us know that there are 3 p’s to successfully selling property: price, promotion and presentation. Last week we took care of price with an extreme reduction and presentation (sadly we had to give our tenants notice so we could present the property vacant). This week we are doing our part with promotion.

Promotion online really comes down to pictures. Plenty of pictures to capture the key selling features of your property. Another P-get a professional photographer if you really want to let your home and land shine. We have had some professional shots done but we also wanted to show people how much hard work (and hard cash) we have spent to get our 10 acres that were formally camphor and noxious weed infested to the pretty paddocks they are now. An hour of reviewing 1000’s of pictures and I selected about 100 and have uploaded them to flickr. Living by the less is more motto Alison is helping me cull them down to a dozen of the best shots for our agent to review and use. Being impetuous I can’t wait for the selects and want to share all of my picks using flickr slideshow. Here we go. If you have sometime help us out and comment on the pictures that stand out to you.