It’s a big responsibility being an entrepreneur specialising in branding and marketing. People expect that you should be in the know about all the latest and greatest things. It’s a responsibility I take seriously and find myself bleeding all too often after bravely jumping into new things. Technology is at the leading of edge for my cliff diving.

One jump I was not afraid to take was google+. Even after losing a bit of blood on google wave. Social Media Marketing has become a must for small businesses and brands that hope to achieve greatness. Before I go any further I want to make it clear that my New Year’s resolution was not to convince and coach client prospects about all the goodness I know. It was way too tiring, and quite frankly a bloody waste of my time and energy. Instead, I have chosen to use my knowledge, experience and contacts to grow our own endeavours along with a few select clients who appreciate what Bush has to offer.

Sorry I just had to get that out. Quite cathartic really. Now back to google+. Here is what mashable and some of its followers have to say from a great article on google+

Why Should Someone Use Google+?

Great, Google made a social network. Now you’re probably asking yourself: Why the heck should I use Google+?

We aren’t here to pitch Google+. Instead, we asked our Google+ followers a simple question: Why should someone use Google+?

The response was overwhelming. We got more than 500 responses on the Mashable News account and my Google+ account. Since we can’t post everybody’s responses, we’ve chosen six we believe encompass why so many people are excited by Google’s new social initiative:

“Google+ is a much cleaner way to selectively share data with others. As Google integrates more of their other cloud products, like Documents, Calendar, and Reader, you’re going to see it become one of the primary means of absorbing the data streaming from the Internet and sharing it with others.” ~ Jason Poggioli

“It’s the combination of being able to share based on (hopefully!) mutual interests with the ability to get exposure to interesting people and ideas. The relationship doesn’t really have to be two way, but it doesn’t all have to be public.” ~ Holly Henry

“For some reason, the level of engagement is higher. Commenting and resharing seems to happen at a higher rate here (so far.)” ~ Bill Shander

“I’ve had a Facebook account since 2003. It’s time for something more grown up that gives me more control and has a more organic user experience.” ~ Sean Cooper

“The clean user interface of Google+, combined with the lack of distracting elements, or so-called features (such as all of the add-on games and apps on FB that clutter up your stream), that I never use, attract me to Google+. This, combined with the Circles feature, choosing who you share with, are the primary draws.” ~ Scott Davis

“If Facebook and Twitter had a baby, they’d call it Google+.” ~ Olaf Wempe