There really is no trick or mystery to getting your website to the top of Google (or any other search engine). Good content (words and pictures) and lots of quality links to it.

So why is there so much mystery and controversy surrounding the field of Search Engine Optimisation ?

Two reasons.
Firstly, it suits incompetent companies to be vague and non-committal. It provides them a buffer against expectation and performance.
Secondly, most people take it as a personal afront if they do not appear at the top of the search results. They see it as a reflection of them and there business and get awfully defensive when they perceive themselves poorly scored.

As professional (and very qualified) internet marketer’s Greg and myself have worked hard over the years to develop a systematic approach to achieving solid rankings and maintaining them.

We start every ranking and traffic project with a detailed breakdown of required tasks and expected outcomes. We will ensure you are fully aware of each group of tasks (link building, content creation and modification) and not only how long it will take, but how long it will take until you see results.

We have added the cartoon below not only because it makes us smile, but because hopefully it will serve as a reminder that unless your search engine team provide you with a clear outline and clearly defined results they are probably best ignored.

One last point (and the answer to a question I am asked almost every single day). If you get emailed an offer to boost your website rankings please ignore it, regardless of how good it sounds. A reputable company will contact you personally – no good ever comes from responding to SPAM.