Most website redesigns don’t start with design.

They start at that moment where you look at it and think “Hmm.. something isn’t right.”

Maybe your business has grown or changed in it’s style, delivery or message.

SO, once you’ve decided on a redesign or website facelift… here’s what happens in a day in the life of a website redesign!

Step 1: We Pull It Apart

☀️ Morning usually starts with an audit (Louisa’s favourite and specialty!).

Not a dramatic one, just a practical look at what’s there.

We go page by page asking:

  • What is this page trying to do?
  • Is it clear?
  • Is it necessary?
  • Does it reflect the current business?

This is the part where we find:

  • Services that no longer exist
  • Messaging that tries to say everything
  • A homepage that’s doing too much of the heavy lifting

We’re not being judgy, but we do bring a fresh pair (or two or three) of eyes!

Sometimes half the navigation quietly disappears before lunch….sorry not sorry.

Step 2: We Get Uncomfortably Clear

This is where redesigns either work or don’t.

At BBM, we ask simple questions that are surprisingly hard to answer. You’re not alone in this, it can be really hard to pinpoint:

  • Who exactly are you for?
  • Who are you not for?
  • What problem do you solve better than others?
  • What are you actually selling? Hint: it’s not your product(s)

Why is this difficult? Because most small businesses grow organically. They evolve. Add things. Adjust direction. That’s normal!

And usually, the website just hasn’t caught up.

So before we touch layout, we clarify structure with you, because they is no point making something look prettier if it’s not communicating the right message to the right people. Aka design without positioning is just decoration.

Step 3: We Simplify the Structure

Once clarity improves, then structure follows. Most redesigns are as much about removal as addition.

Navigation gets tighter, your Service pages get sharper and the homepage stops trying to explain the entire business in one scroll.

We remove:

Step 4: Then We Design

Yay – now we know what you’re actually about. So, now we start adjusting visuals (layout, spacing, hierarchy, imagery).

Because when the structure is right, design becomes easier. This is because it’s no longer trying to compensate for confusion.

It’s reinforcing clarity.

At this stage, things start to feel lighter.

From there, it’s some quiet tweaks, the detail work. Think: refining headings, tightening calls to action, improving load speed, checking mobile flow, setting up SEO properly.

This is where a “nice website” becomes a practical business tool!

After this day in the life of a website redesign, it’s over to you for edits, comments and feedback.

Most Redesigns Don’t Start With Design – The biggest shift often isn’t visual, it’s business owners like you being able to say that the website now “feels more like us” or “it’s easier to explain what we do”.

If there’s one thing we’ve learned here at BBM, it’s that a website uplift isn’t about making something look better just for the sake of it, it’s about making the business clearer.

Sometimes that leads to a full rebuild, sometimes it’s a structural tidy-up, sometimes it reveals a bigger strategic conversation (but it rarely begins with picking fonts).

Thinking about a redesign?

Before jumping into a rebuild, step back and review the structure.

If you want a practical, outside perspective…

Get in touch →