What we did: Rockpool
Using a cooking metaphor the Bush team was asked back in late 2008 to clean up the kitchen after a massive feast had been prepared. Rockpool had a lovely new website designed in Flash that looked great but was not doing them any “flavours” on search engines. Understandably after making a significant investment in a new site our client was not interested in hearing that it all needed to be done again to get search engine love. Bush to the rescue with a wordpress powered blog elegantly integrated into the existing design. Spice things up with some great social media marketing with twitter, mailchimp and blogging and an 800% plus increase in search engine referrals has been served.
Food photography was also something Bush branched out into to feed the blog with images of the delicious dishes the Rockpool team serves up every day.