A website redesign can be useful… but only if the underlying issues are understood first.

Too often, businesses rebuild a website without addressing the problems that caused it to underperform in the first place.

Start with an audit first, to save headaches later on. Let’s dive into why, and how.

Website redesign alone doesn’t fix strategy problems

A new website won’t help if the underlying issues are still there.

Design tends to amplify what already exists, good or bad.

  • The offer isn’t clear
  • The target customer is undefined
  • The business has too many competing priorities

Without clarity, a redesign usually just produces a better-looking version of the same problem.

Get clear on what the site actually needs to do

Before redesigning anything, it’s worth being honest about the role the website is meant to play.

  • Generate enquiries
  • Sell products
  • Support existing customers
  • Establish credibility

Trying to do all of these at once usually results in none of them working particularly well.

Review the content before the layout

Before embarking on a website redesign or overhaul, it’s worth reviewing:

  • What pages are actually needed?
  • What information do people look for first?
  • What can be removed or simplified?
  • Are there quicker ways of getting clients to your CTA?

Doing this early saves time, money, and frustration later (trust us, we’ve been there!).

1. Fix the foundations first

A redesign works best when it’s built on clear foundations.

So, what do we mean by that?

  • Clear positioning (what the business does, who it’s for, and why it exists)

  • Simple page structure (for your users, but also for Google)

  • Defined actions for users

Once those are in place, design decisions become far more straightforward and far more effective.

A redesign should solve a problem, not just refresh the surface.

Figure out your existing problems and areas for improvement first to save yourself time and money down the track.

If you’re considering a redesign but aren’t sure where to start, talking it through first can save a lot of rework.

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